Active ETFs In Europe

Growth in the ETF industry is sustained long-term and global -as of Jan 2020 there is an all-time record of $6385 Tillion invested in ETFs and ETPs according to ETFGI. This expansion is being driven by both internal innovation and external pressures.

Our previous HANetf paper “Win the Future” described these external influences in detail -automation technology focus on fees and regulatory initiatives -but the ETF industry is also seizing the opportunity to rapidly innovate and drive growth from the inside: creating marketing and distributing new investment propositions that go far beyond the scope of what the original ETF pioneers could have imagined.

At HANetf we believe that ETFs are simply a wrapper and should not be defined by the strategy they follow. ETFs are just better &lsquotech’ -the iPhone to the mutual fund’s Filofax. In our view in 15 years all new funds will be ETFs that can be traded throughout the day and any remaining mutual funds will need to look and feel more like ETFs in order to survive and retain legacy assets.

Active ETFs in particular are one of the most significant growth opportunities but are a segment of the market that is controversial poorly understood and in Europe subject to inconsistent regulatory treatment.

Active ETFs are a small portion of the existing ETF markets in both North America and Europe -ETFGI data shows that at the start of 2020 Active ETFs held a market share of only 2.5% market share in an overall market of US$6.4 Trillion.

While the assets are small the growth is strong. Active ETF AUM had seen more than 2 years of consistent monthly asset growth reaching a high in January 2020 of $162 Billion across the 779 Active ETFs available globally according to ETFGI.

At HANetf we believe that ETFs are simply a wrapper and should not be defined by the strategy they follow – Hector McNeil HANetf Co-CEO

ETFs have won the war for basic beta (index) exposure- few firms want to launch another S&P 500 or Eurostoxx50 ETF. Tomorrow’s battle grounds are thematic smart beta and ultimately active strategies. It’s clear that the supply of transparent ETFs is growing. However it is also clear the industry needs a solution for non-transparent ETFs to allow the active ETF world to flourish.

Fixating on Fixed Income

A significant proportion of previous active ETF launches have encompassed fixed income strategies. This is unsurprising given under existing rules ETFs must publish their full portfolio holdings and weights every day and this is generally less of a concern for fixed income managers.

Active equity managers are concerned about the risk of front-running eroding their edge and destroying the value of their investment strategy and hence the requirement to publish full holdings on a daily basis represents a significant challenge to them.

Fixed income where there are potentially many different bonds for a given company all trading over-the-counter carries a far lower risk of front running and the ETF wrapper has been more rapidly embraced by active managers in that asset class.

This imbalance in issuance of active equity and fixed income strategies reveals a tension at the heart of the industry which if resolved could fuel the next wave of ETF market growth competition and product innovation.

Ultimately it all comes down to disclosure requirements vs secret sauces. The value proposition of an active manager is that they have unique and specialist insight into certain markets or asset classes which enables them to outperform the market -the infamous “secret sauce”. In return for outperformance the asset manager can charge a premium fee. If the manager is forced to reveal the recipe and ingredients to their secret sauce then their value may disappear along with their business.

ETFs are technology that is highly effective in the distribution of investment ideas…

Ultimately as an industry we are duty bound to extend the ETF revolution beyond passives and bring our efficiencies to the active management world. We believe this unresolved tension is inhibiting growth in the European ETF markets reducing competition and unnecessarily limiting investor choice.

Addressing the Pearl-Clutchers:

While some ETF issuers have launched active fixed income ETFs the equivalent innovation in equities is being hampered by concerns about transparency. To address these issues and encourage the next wave of European ETF growth HANetf proposes the introduction of non-transparent active ETFs.

Many ETF purists will be clutching their pearls at the thought. After all we’ve been told for so long that ETFs are simple transparent index tracking funds. Isn’t the very idea of a non-transparent ETF (NTAE) anathema against everything that ETFs are supposed to stand for?

No. Far from being an almost treacherously revolutionary concept the introduction of NTAEs should be viewed as a natural healthy and desirable development in the evolution of a European ETF industry -an industry which has a proud track record of embracing the future supporting innovation and encouraging experimentation. First generation ETFs provided exposure to mainstream capitalisation weighted indexes but there was nothing to fix this as a limit to their potential. ETFs quickly evolved away from tracking vanilla indexes to cover a huge range of smart beta and multi-factor approaches that mimicked popular active management strategies.

The rapid growth of these new approaches demonstrated that ETFs are a technology which is highly effective in the distribution of investment ideas rather than being an index or asset class specific proposition. The fact that the first ideas that were effectively distributed as ETFs were index portfolios is almost entirely irrelevant.

Why are ETFs Transparent?

Go to any ETF conference and you will hear a speaker extolling the well-established benefits of ETFs -cost efficiency liquidity diversification and transparency. Daily disclosure of portfolio holdings and weights is rightly touted as an attractive feature of ETFs but it is more of a happy side-effect than a deliberate design decision.

ETFs are transparent due to the mechanics of intra-day ETF trading -a market maker wants to provide the tightest spreads on a given ETF. To do that they need to be able to accurately price the fund with confidence. Therefore they need the know the exact composition of the fund hence full holdings including cash and weights were required every day in the Portfolio Composition File (PCF) -anything less means a market maker needs to widen their spreads to adjust for the uncertainty. The PCF as a tool is rarely asked for or provided to end clients which demonstrates the point that this disclosure tool is not used for transparency by end investors.

Transparency was never designed to be a market disclosure service but the consensus is that investors nonetheless value transparency of ETFs.

“In more than 15 years of building ETF businesses I have only ever had five clients ask me for a PCF file. I sent it to them and they never asked twice -Hector McNeil

Transparency is only useful if you are going to do something with it and many investors don’t know what to do with transparency once they have it. Perhaps the idea of transparency is more important than the transparency itself?

Most European mutual funds active or passive tend to disclose only their top 10 holdings on a monthly basis and no one bemoans that. The additional transparency that is currently required for ETFs does not seem to be used in making investment decisions by end investors. Limited disclosure has been the norm for the majority of mutual funds sold to institutional and retail investors across Europe under UCITS and has never curtailed the funds ability to raise assets or satisfy regulatory requirements. In fact it is reasonable to point out that few investors in any mutual fund knows where their money is invested at all on a daily basis. Therefore as ETFs are UCITS why should they be held to different standards than any other UCITS fund?

Why Active Asset Managers are Active-ating their ETF Strategies

Creating an ETF strategy is among the highest priorities for many asset managers -67% of respondents to the EY Global ETF Survey expected a majority of asset managers to have an ETF offering in the near future.

Asset managers are recognising the business opportunity of participating in an industry that has seen 5 years of continued growth and are seeking to develop an ETF range which they can offer alongside other structures like mutual funds structured products separately managed accounts or investment trusts – an alternative channel through which their investment ideas can be bought.

Just as a coffee company can sell their product as beans ground coffee pods instant powder or pre-mixed iced coffee so can an asset manager add to their distribution firepower by adding an ETF category to their product range. Many will already offer multiple wrappers including mutual funds hedge funds structured products and so on. Adding ETFs is simply extending this footprint.

Re-imagining a product range to include ETFs enables asset managers to position themselves to benefit from the ever-increasing number of ETF-focused platforms and distributors: there are now over 100 robo-advisers in Europe and many retail brokerages wealth managers and banks are now offering ETF-based model portfolios.

ETFs allow access into this space and as importantly provide a much smoother path to enter foreign countries that may be key to long-term business growth. For example UK Germany France Italy Spain Nordics and Holland all have strong domestic ETF markets and the ability to list ETFs domestically.

As the number of ETF-only investors and distributors increases asset managers without an ETF proposition stand to lose out on future growth.

Without an ETF range asset managers risk being excluded from these important distribution channels and will be at a significant competitive disadvantage to managers who recognised the distribution potential of ETFs earlier on. The creation of non-transparent active ETFs could unleash a wave of innovation and growth within the ETF industry but more importantly offer tremendous benefits for end investors across Europe.

The well-recognised benefits of ETFs – intra-day trading shortability lendability…low entry costs and diversification can be retained in a non-transparent structure. – Hector McNeil

The Value of Choice

ETFs have frequently been described as &lsquodemocratic’ investment tools -institutional and retail investors have access to the same products the same information and the trading flexibility. Investors have been the big winners from ETFs -being able to create highly diversified portfolios at extremely low costs. The tremendous growth of ETFs and the variety of new ideas coming to market demonstrates that advisers model portfolio managers and end investors want a wide variety of tools both active and passive to help them meet their investment objectives and they want them in an ETF format.

Many investors and professional fund selectors prefer ETFs over mutual funds due to the ease of onboarding automatability of processes and simplicity of comparisons. During a recent lunch a fund selector at a well-known UK private bank described with frustration the manual error prone and antiquated process to add a new mutual fund to their platform. “We still get [mutual fund] information by fax.” He said with a degree of resigned bafflement. “ETFs are just easier- they’re on exchange you don’t need to fill in a ton of forms you know what you’re doing and you can hit it at any time.”

If investors and fund selectors want active ETFs but asset managers are uncomfortable creating them due to fears of front-running then the whole market loses out: investors don’t have the ability to get exposure to the great managers they want in the format they prefer fund selectors face hurdles adding attractive strategies to their platforms the market becomes less diverse and competitive and asset managers have one less option to expand their businesses.

The lessons from the last two decades of ETF development provide a strong investor-led argument to support the introduction of nontransparent active ETFs -value.

Over just a few years ETFs have dramatically driven down the cost of creating a portfolio. By using ETFs investors can now construct a diverse multi-asset portfolio at a fraction of the cost of using equivalent mutual funds and via fractional trading can start investing with a very modest sum of money.

On the reasonable assumption that the same price pressure could be brought to bear on active strategies the cost savings to the end investor will run into the billions over time.

The well-recognised advantages of ETFs -intra-day trading shortability lendability having an ETF portfolio held in one venue portability of positions between trading venues low entry costs and diversification -can be retained in a non-transparent structure meaning investors stand to benefit from more features more choice and more flexibility for less cost and less complexity.


When we discuss ETFs and active management we cannot avoid the so-called “active-passive debate” -the idea that most active managers don’t consistently outperform their benchmark.

We think this debate is focusing on the wrong issues. Far from being a world of opposites where “passive good active bad” we are seeing convergence of trends across the range of investment management activity – human and machine automation and customisation discretionary and systematic active and passive scale and personalisation.

Giving investors the option to gain exposure to the same active investment strategies they already own via an ETF wrapper has the potential to offer significant improvements to their current experience.

Non-transparent ETFs are a great example of how the European ETF industry could extract the attractive features of active and passive and combine them into one innovative solution that solves a real need for investors and asset managers.

Addressing The Disclosure Issue

Regulators and stock exchanges across Europe have not yet grappled with the issue of non-transparent ETFs and in fact there is little consistency in approaches towards conventional active ETF disclosure -for example London Stock Exchange and Borsa Italiana both part of the same group have opposite approaches full daily disclosure in Milan but not in London.

Regulators are also grappling with the issues around disclosure. There is a fear that the role of the Authorised Participant (AP) means they get privileged information through the PCF and there is a risk of market abuse. In my view there is a relatively simple solution here. To be an AP you need to sign a detailed contract with the issuer and the terms and conditions cover off these risks.

Regardless of the contract the APs themselves are highly regulated (most notably MiFID 2 and the Transaction Reporting regime) and this has provided the regulators with far more data so they can analyse and catch any entities that are engaging in market abusive behaviour. APs receive confidential information regularly and have strong internal controls and processes to deal with such information.

Part of the solution is also to redefine the role of the AP for non-transparent ETFs to include acting as a market maker. This would then allow APs to avail of the market making exemption within MiFID. This solution also allows issuers to control the flow of information by limiting its availability to essential trading counterparties. However we would advise there should be at least a minimum of two APs for any ETF.

Other ETFs rely on institutions known as authorized participants using publicly disclosed lists of their holdings to do that job by creating and destroying shares. The new ETFs do the same thing but a second middleman a trusted agent holds the portfolio information and uses a confidential account to create and destroy shares on the authorized participant’s behalf.

Exchanges stand to be one of the main beneficiaries of the next stage of the ETF revolution -active ETFs -but must play a proactive role in addressing the concerns of asset managers who want to leverage the disruptive distribution power of ETFs without sacrificing their investment IP.

Get Real About ETFs

It is important to note that ETFs are not a panacea for the distribution woes of every asset manager An ETF cannot make a failing strategy perform better nor can an ETF transform an unpopular strategy one that investors want to buy. Simply put not every ETF will be a success. Of course ETFs were never designed to promise any of these things. What they do promise to do is to provide fast liquid access to an asset class or strategy.

The increasing appetite for ETFs from retail and institutional investors and the continued interest in actively managed strategies is not an environment that guarantees success for any prospective issuer of active ETFs (performance costs manager track record strategy brand and distribution reach will continue to be important components in a successful Active ETF and the same level of due diligence research and analysis that is currently used for active manager selection will continue) but without an ETF offering active managers run the risk of their strategies being unavailable inaccessible or ignored by a swathe of ETF-focussed investors and fund selectors.

Recent Developments

The SEC in early April 2019 announced their conditional approval for actively managed exchange traded fund using Precidian’s ActiveShares technology that like traditional active mutual funds will not be required to disclose its holdings on a daily basis as most current active ETFs must. The SEC said it would approve the proposal unless its commissioners decide to order a hearing.

The technology has been licensed by fund companies including Legg Mason BlackRock JPMorgan Nationwide Gabelli Columbia American Century and Nuveen and has designed for money managers who actively pick stocks and bonds instead of following a market index. ActiveShares largely functions the way an ETF does but new funds issued under the new model won’t have to disclose their holdings to the public each day as ordinary ETFs must. Active asset-management shops trying to protect their secret investment sauce appreciate that feature. ActiveShares funds will work like other ETFs but they have a different mechanism for making sure their prices of the units stay where they should be based on the net asset value of the underlying holdings.

The CBI released a consultation paper (Discussion Paper 6 &ndashExchange Traded Funds) in May 2017 and a Feedback Statement was released in September 2018. In that paper the CBI stated they then engaged participants and came up with two other alternatives:

  • Provision of the full portfolio to a limited number of APs/OLPs
  • Provision of proxy portfolio information i.e. target index or a basket of securities which closely tracks the ETF’s portfolio with period disclosure of the DPD on a lagged basis.

They were not convinced yet by either method but did state that they were aware that the SEC were in the process of consulting on a proposed ETF rule which includes requirements in relation to portfolio disclosure and that the CBI will continue to consider this matter and would engage at European and international regulatory forums on the issue. Given the recent SEC announcement the CBI might take a similar view.

Note that there are already several CBI authorised ETFs that don’t have a requirement to disclose on daily basis -Vanguard UBS and HSBC all have CBI authorised funds that don’t require daily disclosure.

Conclusion: The Best of Both Worlds

ETFs have driven down the cost of index investing made it easier to construct portfolios and made it more convenient to take short-term positions on a theme sector market or strategy and allowed forward-thinking asset managers to build tremendous businesses. It’s time to bring these benefits to the active management space creating more choice and more opportunity for both institutional and retail investors.

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HANetf and Active Asset Managers

Active asset managers who are creating their ETF approach may only want to launch a small number of funds that represent their core strategies but do not want to face the cost and complexity of building an in-house ETF capability.

White-label ETF platforms like HANetf provide the operational regulatory and distribution infrastructure needed to successfully launch UCITS ETFs in Europe reducing costs increasing speed to market and lowering barriers to entry for traditional and alternative asset managers while still allowing the asset managers to retain control of their IP and build their ETF capabilities in a time and cost-efficient manner.

With HANetf you could be just 12 weeks away from launching your first ETF -vanilla thematic smart beta or active