Published Date: November 20, 2024 | Author: Tom Bailey
In the late 1980s, the US political scientist Joseph Nye coined the term “soft power”. Within the context of the perceived relative decline of US military power vs. the Soviet Union, and economic power vs. Japan, Nye sought to highlight the endurance of American soft power. Unlike “hard power,” the use of military or economic force to achieve goals, soft power relies on the appeal of a nation’s culture and political values.
But, as US policy analyst David Rieff, recently noted, one of the great ironies of geopolitics is that it was not the US that embraced the concept of soft power as a core part of its foreign policy. Instead, the European Union did. As Rieff notes in a recent essay: “The European Union had made soft power…the basis not just of its international diplomacy, but of its self-conception as a great power.”
This embrace of the soft power conception coincided with Europe’s disarmament. In the early 1960s, at the height of the Cold War, European NATO members spent an average 5% of their GDPs on defence. In the 1970s, with the advent of détente, defence spending receded to around 3% of GDP. But, with the fall of fall of Berlin Wall and the end of the Cold War, defence spending fell even further, bottoming out at 1.5% of GDP.
We can also put these numbers into more concrete figures. In 1989, the German Army had around 5,000 tracked vehicles. Today, it has around 700, a fall of 85%. At the same time, the German Navy has gone from around 150 vessels to around 50 today, a 65% decrease. Similar figures apply to other major European countries.
Russia’s two invasions of Ukraine, however, have served as wake-up calls to Europe. In 2014, the year Russia illegally annexed Crimea, European NATO members agreed to progress towards spending 2% of their GDPs on defence. While some progress was made on increasing defence spending, the majority of European NATO members were still a long way off from reaching the 2% spending goal.
The decisive change came with Russia’s full-scale invasion of Ukraine in 2022. Whether it is the Polish Prime Minister Donald Tusk or the UK’s former defence secretary Grant Shapps, it is now common for leaders across the continent to speak of Europe being in a new “pre-war era.” As a result, we have seen most European NATO members make material increases in their defence spending.
Today, 23 out of the 32 members of NATO are spending at or above the 2% target. Notably, Poland is expected to spend 5% of its GDP on defence in 2025. Remarkably, if you exclude the US, NATO members are expected to collectively increase their defence spending by almost 18% in 2024, compared to the year prior.
Source: NATO, June 2024. Data excludes the U.S. % yoy change in spending based on 2015 prices. For illustrative purpose only.
*Forecasted figures
Europe’s sense of vulnerability is further heightened by the re-election of Donald Trump. In his first term, Trump often questioned NATO’s purpose and implied that US support could wane for members not meeting their financial commitments. This adds further momentum to Europe’s defence spending push.
But US commitment to European security has already reduced compared to the Cold War era. At the end of the Cold War, the US Army in Europe numbered almost 300,000 troops. By 2014, just one tenth of that figure remained. These troops were deployed during the Cold War to ward off the threat of America’s biggest global competitor, the Soviet Union. Europe, at the time, was ground zero for the great power competition between the US and USSR.
Today, the situation is different. If we have entered a new Cold War, as many analysts contend, the geography, and therefore centre of US attention, is very different this time. China is the US’ primary global competitor, and the ground zero of their competition is the Asia-Pacific region. Europe, it is feared, will be left even more vulnerable should a major crisis break out over Taiwan.
Worldwide, however, defence spending is on the up. Global military spending grew by 6.8% in 2023, compared to the year prior. Total spend hit a record level of $2.4 trillion. Just as with Europe, states are spending more on defence not just because of an immediate threat but also the perception of forthcoming threats.
This growth in military spending, both in Europe and globally, is boosting the earnings of defence companies. It is now common to talk of a new “Defence Supercycle”. As a result, many investors are once again seeking exposure to the defence sector. The EQM Future of Defence Index provides exposure to a basket of companies involved in both physical defence and cyber defence. Importantly, every company included in the index are required to be domiciled within a NATO allied country, to reduce the risk of exposure to geopolitically irresponsible actors.
Future of Defence UCITS ETF (NATO) provides exposure to the companies generating revenue from NATO and NATO+ ally defence and cyber defence spending. Global military spending is rising. In 2022, $2.2 trillion was spent on defence — the highest level ever recorded. With the ongoing geopolitical tensions, one area of growth is among European NATO members. But despite such record spending, most European NATO members are still lagging the 2% of GDP target. Simultaneously, we are seeing a sharp rise in cyber attacks by state-sponsored actors, necessitating the need for cyber defence, as well as physical defence.
Adapting precision warfare: How US defence spending priorities are changing
ottobre 2026
Why the Nuclear Sector May Have Room to Grow
Why do currency swings matter for Bitcoin investors outside the US?
settembre 2026
Option Income Overlays Strategy Explainer Series: Part 1
Four key drivers behind copper’s growth opportunity
Three things investors should consider before investing in uranium ETFs
The Merits of Bottom-Up Investing
El Niño’s ripple effects: How a strengthening pacific pattern is moving different asset classes
agosto 2026
The forces shaping crypto’s next move
Buried Treasure: How Geopolitical Relief Could Unearth Mining Gains
Canada beyond the headlines: the case for energy, financials, and real estate
Beyond a Chatbot: How can emerging-market platforms monetise AI?
luglio 2026
Lloyd Capital Outlook
Mag 7 to Lag 7: What a tech stumble says about the potential risks of investing in major indices
Natural Gas – growing source of global energy and uncertainty
What is the cost of rebuilding Ukraine?
giugno 2026
Why are central banks buying what they once sold?
Defence 2.0: How Drones and Cyber are reshaping investments
What investors should consider before investing in Defence ETFs in 2026
Copper’s role in the world has shifted
2026 Atlantic hurricane season outlook
The quest for the perfect business
How memory is the AI bottleneck
What does AI mean for cyber defence?
Do drones mean the death of defence primes?
Computing’s next big disruption is already here
maggio 2026
Why can’t silver supply keep up with demand?
How much will the US military spend on drones?
What does the Iran war mean for travel and North American energy?
aprile 2026
Navigating geopolitics, energy security and structural demand
Global Instability and the Future of European Energy Security
Canada has what the world needs
marzo 2026
L’Ucraina potrebbe diventare la soluzione dell’Occidente per il riarmo
Crisi con l’Iran – quattro settori da tenere sotto osservazione
From tanks to code: why the next defence boom will be digital
febbraio 2026
Why cybersecurity and defence may be complementary themes?
Next stop for global travel
Preferred shares and outlook for months ahead
The new nuclear age – why physical uranium matters now
Critical Commodities for 2026
Reconciling responsibility with rearmament
gennaio 2026
The New Age of Tech | Tech Megatrend Outlook 2026
The Future of Emerging Markets: 2026 Market Outlook
Shape of the Markets by PT Asset Management
ottobre 2025
Midstream Energy Dividend ETF Report | September 2025
settembre 2025
Nuclear Energy – why uranium is back in favour
Copper’s less known demand driver: defence
Indo-Pacific Rearmament: How much will defence budgets grow by 2030?
How gold is custodied and why it should matter to investors
Travel in 2025 – strong data drives growth
agosto 2025
Understanding covered call ETFs
Different approaches to covered call ETFs
The opportunity presented by volatility
Heightened demand for defence in the pacific region
Three drivers of the health care sector in 2025
Equal weighted tech – an interview with Anthony Ginsberg
luglio 2025
Indo-Pacific Defence: What, Why and How?
Magnificent 8 of India – High-growth tech stocks in India to watch
The nuclear revival – a new dawn for uranium investment
giugno 2025
ETFs are getting active – is your portfolio ready?
maggio 2025
Three themes shaping the future of energy and ETFs to access them
Sharpening the Blade: How traders use leveraged and short crypto ETPs
YieldMax Investment opportunity
Practical Uses for Leveraged and Short Crypto ETPs
aprile 2025
European active ETFs – semi-transparency opens door to asset managers globally
Why it is not too late for European defence
Understanding Daily Leveraged and Short ETPs
The basics of the covered call strategy: Potential income and capital growth
marzo 2025
Tariffs, Tensions and the Uranium Opportunity
What would a US withdrawal from NATO mean for European defence?
Holding case study: Bae Systems
Holding case study: Rheinmetall
Three themes that are reshaping the gold market
febbraio 2025
ETFs Are Gaining Ground Over Mutual Funds
Europe’s sidelining by US prompts defence spending reality check
Will Europe be forced to defend itself alone?
dicembre 2024
Copper 2025: The Red Metal’s Next Chapter After a Year in the Black
Uranium 2025: Opportunities in a Structurally Undersupplied Market
2025: A Year for Disciplined Investing in an Uncertain World
Emerging Markets 2025: The Rise of Digital and E-Commerce Giants
Midstream Energy: Dividend Growth and Natural Gas Demand Drive 2025 Outlook
Trump and Tech: M&A Revival, Trade Shifts, and the Rise of Automation
Health care’s Comeback: Why 2025 Could Revive the Sector’s Vital Signs
Clear skies ahead: is the travel industry poised for takeoff in 2025?
Bitcoin’s Year Ahead: Why 2025 Could Be a Halving Hit
Global Equities Under Trump: A New Era of Tariffs, Taxes, and Uncertainty
Golden Era: Why 2025 Could Shine Bright for Gold and Miners
US Election 2024: The Stakes for NATO and the Defence Industry
ottobre 2024
Do the Mag 7 have too much influence over the S&P 500?
Investors don’t care enough about recycled gold
The Royal Mint: A Millennium in the Making
Currency Hedged Physical Gold ETCs FAQs
Why would you use an ETF over a mutual fund?
Five companies leading India’s internet boom
settembre 2024
Can gold shine through the market turbulence
agosto 2024
Taking a U-turn: the world may be ready to embrace nuclear
giugno 2024
AI adds to positive natural gas outlook
Copper – the defining metal of a new age
Trump stance will force NATO countries to spend more whether elected or not
maggio 2024
The great travel industry rebound
ESG Mining – Turning a brown industry greener
ESG and defence investing: a balancing act
Dominant Magnificent 7 could lose ground to broader tech rally
The fall of Russian defence spending, and the rise of NATO
aprile 2024
The AI Revolution – a commodities play?
Recycled gold and traceability
Why investors should consider defence
Copper’s new supercycle | Fresh highs and the long-term story
Bitcoin in 2024 – a monumental year so far
marzo 2024
Gold price rallies but miners need to catch up
Investing in India’s rise – what makes India an ideal emerging market?
febbraio 2024
Global instability – three potential ways to hedge
Energy Transition: The Metal Elephant in the Room
gennaio 2024
HANetf’s 2024 Outlook
dicembre 2023
The Road Ahead for Digital Infrastructure
agosto 2023
HANetf Model Portfolios Performance Review – Q2
Two Ways to Invest in Low-carbon Gold
marzo 2023
US ETFs are not the only ETF wrapper with a tax advantage; Irish domiciled ETFs have one too!
Making Gold sustainable with HANetf’s Recycled Gold ETC and ESG Gold Mining ETF
febbraio 2023
Article | There is no Walt Disney Company in crypto yet…
gennaio 2023
Gold Shining in 2023?
HANetf 2022 wrap up and outlook for 2023: Where did the inflows go?
Key Dates for Digital Assets in 2022
Article | The Merge and Ethereum – what you need to know
settembre 2022
Article | Why small ETFs are not necessarily less liquid
febbraio 2022
Article | HANetf Outlook 2022: Covid; gold; crypto and more
gennaio 2022
Solar Energy 101 | Understanding the Solar Energy UCITS ETF
giugno 2021
The Royal Mint ESG Credentials
maggio 2021
Six Things to Know about Investing in a Gold ETC
agosto 2020
Don’t Look | The Case For Non-Transparent Active ETFs
giugno 2020
The Royal Mint Physical Gold ETC (RMAU) Frequently Asked Questions
aprile 2020
The Importance of the Physical Gold ETC Custodian | RMAU
marzo 2020
Responsible Gold Bars & Physical Redemption | RMAU | The Royal Mint Physical Gold ETC
Select Your Country
Select Your Investor Type
Choose a brokerage
Choose a product
You are now leaving HANetf's website and accessing a third-party website. HANetf may provide access to information, products, or services offered on websites that are owned or operated by other companies ("third-party websites"). We provide this access through the use of hyperlinks that automatically move you from a HANetf website to the third-party site.
While we do our best to provide you with helpful, trustworthy resources, HANetf cannot endorse, approve, or guarantee information, products, services, or recommendations provided at a third-party website. Since we may not always know when information on a linked site changes, HANetf is not responsible for the content or accuracy of any third-party website. HANetf shall not be responsible for any loss or damage of any sort resulting from the use of a link on its websites nor will it be liable for any failure of products or services advertised or provided on these linked sites.
HANetf offers you links on an "as is" basis. When you visit a third-party website by using a link on a HANetf site, you will no longer be protected by the HANetf privacy policy or security practices. The data collection, use, and protection practices of the linked site may differ from the practices of HANetf sites. You should familiarize yourself with the privacy policy and security practices of the linked website. Those are the policies and practices that will apply to your use of the linked website, not the HANetf policies and practices.
Here are some tips to help you tell if you have left a HANetf website:
Important Notice: HANetf is a provider of Exchange Traded Funds (ETFs) and Exchange Traded Commodities (ETCs). We do not sell investment products directly to individual investors. Our funds are available through regulated investment platforms and brokers. Our only official website is www.hanetf.com. Any other domain is not affiliated with or authorised by HANetf in any way. If you suspect fraudulent activity, please contact your local financial regulator and/or the police and report the website or individual involved.
Select Your Country Please choose one of the following options:
Select Investor Type Please Choose one of the Following options to enter the site: